There are two important aspects of dental advertising. The first is the promotion of dental services. The second is that of the development of dental products. Both are designed to enhance the earnings of dentists and dental practitioners, producers of services and dental products. Check out this Shreveport Dentist and how he advertises on his website. More than likely, he pays to have such nice graphics, but his content and structure is almost perfect. He lists his dental services and the products he uses.
It does get a bit tricky when it gets to the types of dental products which are just used by dentists in their practices or dental patients with a dentist’s prescription. For the other products, folks can purchase ‘over the counter’ and carry on without a specialists oversight, common marketing strategies, which target the ‘mass markets’ would work also. But for those that patients must use under dentists’ supervision or the ones that are merely employed by the dentists in treating their patients, a dental advertising strategy that is distinct becomes of vital importance.
The whole enterprise can be quite difficult where dental advertising seems to be a reference to the promotion of dental practitioner services. Dental professionals (with the exclusion of those in cosmetic dentistry) are, like other doctors, not permitted to participate in an open ad of the services. But as you will be told by all marketers that are correctly trained, there’s significantly much more to marketing than promotion – as we will shortly see.
Getting dental advertising right
The typical marketing strategies can be deployed where dental advertising is all about the promotion of dental products. Dental advertising for products which might be geared toward preventative dental care probably will be easier than advertising for products which are meant for treatment of dental issues that are apparent. It’s a typical practice for manufacturers of dental products (and gear) which are just intended to be used by the dentists, or which are just meant for use under prescription alone, to send out advertising representatives to the dental practices.
Where dental promotion is about the development of dental practitioner services, it can turn out to be incredibly catchy (due to advertising constraints formerly alluded to). What typically must be done in a scenario like that looks beyond promotion, at the broader picture of publicity. Done correctly, it will develop a reputation for the dentist that is built on attention, commitment and integrity.
Regarding positioning, we have dental practitioners being guided to ensure that their practices can be found strategically, where individuals can, in fact, see them. When individuals experience dental issues, they have a tendency to try and remember where they typically see dental practices and head there (meaning that if yours is a practice that is often seen, they are going to turn to it at the critical hour of demand).
Now the dental practitioner may consider running and forming free dental health awareness seminars about their dental services that they offer. On those, they’re able to continue to provide simple services like dental checkups, and in the act make individuals aware of their existence and the services they offer.