Internet marketing for beginners can be a very overwhelming experience! Most people starting out with internet marketing usually don’t have much of a clue on what to expect. Information overload can be a big killer when trying to learn internet marketing. There is just so much to take in that a lot of newbies get overwhelmed and end up just giving up before they even get started.
If you are new to internet marketing, and you are feeling a little stressed out right now here are some helpful pointers to help you get a better understanding of what marketing online is all about.
What is internet marketing: in its most basic terms Internet marketing is defined as the marketing/advertising of services/products over the internet to a targeted audience within a particular niche. The aim is to get this targeted audience to buy your product (or someone else’s product/service as an affiliate marketer) so you can make a sale and earn some income. One thing to keep in mind is that there are many methods of online marketing that you can use to try and make sales or revenue;
What types of internet/online marketing are there? There are literally many forms of marketing products online. Here are some of the most popular:
PPC (pay-per-click) marketing
This is where you create an ad that targets certain keywords within your niche. When a person searches for that exact keyword, your ad will come up in the search. If that individual clicks on your ad, you pay a certain amount for that click to the ad company you are using e.g., (Google AdWords). The ad you have will direct the potential buyer to your sales page where hopefully you will make a sale from that potential buyer;
This where you promote someone else’s service/product through your own marketing campaign, e.g., (own website, blog, ad, article, emails, etc.). In your campaign, you will promote the product/service and provide a link to the vendor’s sales page. If the potential buyer clicks on your link and ends up buying the vendor’s product on their sales page, you will receive a commission from that sale from the vendor. This is probably the most popular method of internet marketing as it involves no real customer service on your behalf as it is all taken care of by the vendor.
Also quite often there are quite large commissions paid out with affiliate marketing due to no overhead costs for the vendor.
Email marketing is also a popular form of online marketing. Here you create an opt-in list on your campaign where people opt-in to your list for some type of incentive. Once you have captured these targeted sign-ups to your email list, you can start to provide benefits, tips and promote products/services to the particular niche list you have created.
How to become successful at internet marketing:
To become successful at internet marketing, make sure you get the best education and training possible if you are determined about making a living online. There are many good resources available online these days that teach you all you need to know about marketing online. But be careful because there are also a lot of scammers out there who are just trying to make a quick buck off you!